Coronavirus Bible purchase reaches record high in mid-COVID-19
In the midst of the coronavirus crisis, several Bible publishers around the world experienced
a record increase in their sales of Biblical publications.
With a record of 1.5 million confirmed cases and more than 93,000 deaths worldwide, the Bible has become the most widely used way to try to have spiritual security insurance. In an interview with Fox News, Bible publishers said that more people are buying Bibles because there is "a burning desire to connect with God, to find meaning and to live peace." It is not surprising that people are turning to the comfort and clarity of the Bible in times of turmoil and uncertainty," one of the companies told reporters. Tyndale House Publishers' mission is to meet people's spiritual needs, primarily through literature consistent with biblical principles. Tyndale's director, Jim Jewell, told the Christian Post that sales of Life Application Study Bibles had increased by 44% and 60% for Immerse Bibles.Il think concerns about COVID-19 have "turned the lives of almost everyone in one way or another." Alabaster Co., a Bible publisher known for his visually artistic individual books of the Bibles, has also seen an increase in sales. In an interview with Fox News , Alabaster co-founder Brian Chung said sales had increased by 143% compared to last year. Chung thinks the sales jump happened because "people are looking for hope and restoration" in times of crisis." Even in the midst of suffering and financial hardship, we continued to see people engaging with Alabaster using our free resources and buying Bibles as encouragement gifts for loved ones," Chung said.According to sources, LifeWay Christian Resources also recorded a 62% increase in sales last week compared to the previous year." We think it's no coincidence, because people often go to the Bible as a source of hope in times of crisis and uncertainty," said Ben Mandrell, CEO of LifeWay. "People take hope from the scriptures because they see a God who is with us during our suffering." The Bible, as God's words to us, reminds us that He does not let us go through difficult times alone," Mandrell added.In an article entitled "In Crisis, We Pray: The Religiosity and Pandemic of COVID-19," Associate Professor Jeanet Sinding Bentzen found that "the intensity of research for prayer doubles for every 80,000 new recorded cases of COVID-19." Even Denmark, one of the least religious
countries in the world, sees a systematic increase in Internet searches on prayer," Bentzen noted.
a record increase in their sales of Biblical publications.
With a record of 1.5 million confirmed cases and more than 93,000 deaths worldwide, the Bible has become the most widely used way to try to have spiritual security insurance. In an interview with Fox News, Bible publishers said that more people are buying Bibles because there is "a burning desire to connect with God, to find meaning and to live peace." It is not surprising that people are turning to the comfort and clarity of the Bible in times of turmoil and uncertainty," one of the companies told reporters. Tyndale House Publishers' mission is to meet people's spiritual needs, primarily through literature consistent with biblical principles. Tyndale's director, Jim Jewell, told the Christian Post that sales of Life Application Study Bibles had increased by 44% and 60% for Immerse Bibles.Il think concerns about COVID-19 have "turned the lives of almost everyone in one way or another." Alabaster Co., a Bible publisher known for his visually artistic individual books of the Bibles, has also seen an increase in sales. In an interview with Fox News , Alabaster co-founder Brian Chung said sales had increased by 143% compared to last year. Chung thinks the sales jump happened because "people are looking for hope and restoration" in times of crisis." Even in the midst of suffering and financial hardship, we continued to see people engaging with Alabaster using our free resources and buying Bibles as encouragement gifts for loved ones," Chung said.According to sources, LifeWay Christian Resources also recorded a 62% increase in sales last week compared to the previous year." We think it's no coincidence, because people often go to the Bible as a source of hope in times of crisis and uncertainty," said Ben Mandrell, CEO of LifeWay. "People take hope from the scriptures because they see a God who is with us during our suffering." The Bible, as God's words to us, reminds us that He does not let us go through difficult times alone," Mandrell added.In an article entitled "In Crisis, We Pray: The Religiosity and Pandemic of COVID-19," Associate Professor Jeanet Sinding Bentzen found that "the intensity of research for prayer doubles for every 80,000 new recorded cases of COVID-19." Even Denmark, one of the least religious
countries in the world, sees a systematic increase in Internet searches on prayer," Bentzen noted.
