I send you this email to inform you that the mobilization of a "small structure"
as CitizenGO can beat the world's most powerful companies.
That's what happened in August in Hungary, where thanks to a campaign of CitizenGO Hungary, Coca-Cola fell back. Explanations.
In early August, Coca launched a campaign of advertising posters throughout Hungary highlighting homosexual couples,
as you can see here.
as CitizenGO can beat the world's most powerful companies.
That's what happened in August in Hungary, where thanks to a campaign of CitizenGO Hungary, Coca-Cola fell back. Explanations.
In early August, Coca launched a campaign of advertising posters throughout Hungary highlighting homosexual couples,
as you can see here.
CitizenGO Hungary quickly launched a campaign to request the removal of these advertisements. Hungary, a conservative country, where the political class assumes its conservatism immediately followed the CitizenGO campaign and also seized the subject.
MP István Boldog, a member of the conservative right-wing party FIDESZ, posted on his Facebook page:
"I stand out from the Coca-Cola poster campaign. As long as they do not remove their provocative posters from Hungary,
I will not consume their products! They call on Hungarians to do the same.
The brand has initially reacted with the usual elements of language:
We defend "diversity, inclusion and equality ... We believe that heterosexuals and homosexuals
have the right to love the person they want, the way they want. "
Faced with the success of the petition, the critics of many elected officials, Coca Cola has finally withdrawn its posters
to replace them with rainbow posters.
Many French-language media relayed this information, while critiquing CitizenGO and Hungarian society.
France is not Hungary, but it is a beautiful story that I wanted to tell you to tell you that victory is possible, including against one of the most powerful companies on the planet. Let's think about it for our next battles.
I thank you for your reading.
I thank you for your mobilization,
Best regards,
Alexandre and the entire CitizenGO team
MP István Boldog, a member of the conservative right-wing party FIDESZ, posted on his Facebook page:
"I stand out from the Coca-Cola poster campaign. As long as they do not remove their provocative posters from Hungary,
I will not consume their products! They call on Hungarians to do the same.
The brand has initially reacted with the usual elements of language:
We defend "diversity, inclusion and equality ... We believe that heterosexuals and homosexuals
have the right to love the person they want, the way they want. "
Faced with the success of the petition, the critics of many elected officials, Coca Cola has finally withdrawn its posters
to replace them with rainbow posters.
Many French-language media relayed this information, while critiquing CitizenGO and Hungarian society.
France is not Hungary, but it is a beautiful story that I wanted to tell you to tell you that victory is possible, including against one of the most powerful companies on the planet. Let's think about it for our next battles.
I thank you for your reading.
I thank you for your mobilization,
Best regards,
Alexandre and the entire CitizenGO team
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