CRTC to force Netflix to support Canadian content including Indigenous, French, LGBTQ2 + and racialized communities
The Liberal government will give the CRTC nine months to put in place rules to force internet streaming services like Netflix to fund Canadian content, according to draft instructions to the regulator obtained by the National Post.
The policy direction provided to the CRTC will be issued once the government's update to the Broadcasting Act, Bill C-10 - which empowers the CRTC to begin regulating online services - becomes law. The draft strategic direction instructs the broadcasting and telecommunications regulator to "ensure that online businesses are required to make an appropriate contribution to the support
and promotion of Canadian programming and creators." Canadian ”.
Currently, online services like Netflix and Amazon Prime are exempt from Canadian content rules. In contrast, traditional (terrestrial or now cable) licensed broadcasters are required to devote 30% of their revenues to Canadian content. Television service providers, such as cable companies, must also contribute 5% of their television service revenues to the funding of Canadian content.
The policy direction also includes instructions on allocating this funding for Canadian content, indicating that the regulator should ensure that Indigenous programming and content created by racialized and ethnocultural communities thrives in Canada . The CTRC should also require “ that an appropriate section be devoted to the creation of French-language programs ”.
The CTRC will have two years to implement some of the other directions given by the government, including rules that ensure that “Canadian programming in English, French and Indigenous languages is available, prominent and easy to discover”. Such measures would require that Canadian programming be readily visible to viewers when browsing streaming services.
Speaking to the heritage committee in February, a representative from Netflix said the company accepts that the CRTC requires it to contribute Canadian content, but that these regulations should be adapted to the streaming service
and be less stringent. than the rules applicable to traditional broadcasters.
The policy direction also states that the CRTC should ensure that regulation "ensures that non-Canadian online services are not disadvantaged over comparable Canadian online services" and that it "simplifies regulatory obligations in order to that all broadcasting undertakings are able to compete in the modern broadcasting environment. "
The CRTC should also regulate in a way that “supports and encourages opportunities for programming directed by women, the LGBTQ2 + community, racialized and ethnocultural communities and other groups or communities seeking equity [equality of outcomes rather than of opportunity], recognizing the challenges these groups face in the broadcasting system. "
The policy direction provided to the CRTC will be issued once the government's update to the Broadcasting Act, Bill C-10 - which empowers the CRTC to begin regulating online services - becomes law. The draft strategic direction instructs the broadcasting and telecommunications regulator to "ensure that online businesses are required to make an appropriate contribution to the support
and promotion of Canadian programming and creators." Canadian ”.
Currently, online services like Netflix and Amazon Prime are exempt from Canadian content rules. In contrast, traditional (terrestrial or now cable) licensed broadcasters are required to devote 30% of their revenues to Canadian content. Television service providers, such as cable companies, must also contribute 5% of their television service revenues to the funding of Canadian content.
The policy direction also includes instructions on allocating this funding for Canadian content, indicating that the regulator should ensure that Indigenous programming and content created by racialized and ethnocultural communities thrives in Canada . The CTRC should also require “ that an appropriate section be devoted to the creation of French-language programs ”.
The CTRC will have two years to implement some of the other directions given by the government, including rules that ensure that “Canadian programming in English, French and Indigenous languages is available, prominent and easy to discover”. Such measures would require that Canadian programming be readily visible to viewers when browsing streaming services.
Speaking to the heritage committee in February, a representative from Netflix said the company accepts that the CRTC requires it to contribute Canadian content, but that these regulations should be adapted to the streaming service
and be less stringent. than the rules applicable to traditional broadcasters.
The policy direction also states that the CRTC should ensure that regulation "ensures that non-Canadian online services are not disadvantaged over comparable Canadian online services" and that it "simplifies regulatory obligations in order to that all broadcasting undertakings are able to compete in the modern broadcasting environment. "
The CRTC should also regulate in a way that “supports and encourages opportunities for programming directed by women, the LGBTQ2 + community, racialized and ethnocultural communities and other groups or communities seeking equity [equality of outcomes rather than of opportunity], recognizing the challenges these groups face in the broadcasting system. "
For an independent school in Quebec
https://www.pouruneécolelibre.com/2021/03/crtc-forcera-netflix-soutenir-le.html
https://www.pouruneécolelibre.com/2021/03/crtc-forcera-netflix-soutenir-le.html